Web 2.0" describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web.
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The Importance of Good Colour in Website Design

When designing for the www, 1 bitof the web-site that needs meticulous deliberation is colour. using colours without meaning or information could dispirit users from the site. deciding on the suitablecolours with meaning and background knowledge could actuate to a optimum web-site.

Knowing some colour psychology & symbolism is essential in knowing what colours affect people in certain ways. colour perception is strongly linked to feelings & emotions such as happiness, sadness & lust.

Colours can also emphasise contrast & highlight sections of a webpage that you may want the user to see or interact with such as a promotion box or a purchase now button.

Here's some of the most popular colours & what they make people feel like.

Blue can signify depth, professionalism, trust & honour. Dark blue is used by several corporate businesses although this colour can also be construed as cold.

Black is about power, style, evil & mourning. heavy metal bands regularly use black backgrounds due to its association with the dark side and anger.

Yellow can symbolise wealth, joy optimism and energy. Using yellow in designing for the internet is a fantastic way to make certain components stand out from the rest of the website.

Yellow can be a wonderful colour to bring attention to specific parts of a webpage. It can be associated with joy, happiness and summer.

Black is a very popular background colour as it compliments other colours. it is associated with feeling of sexiness, style, elegance and power.

The colour white is very popular in design sites love interior design and graphic design. it can create a feeling of balance and space. it is linked to peace, simplicity, purity and light.

Orange is a colour that's associated with vibrancy, heat, fire & energy. A healing colour, it could be used in website design to signify openness.

Purple is not a very popular colour in website design, because it's perceived as quite feminine & gives the impression of arrogance, finances, luxury & indulgence.

Brown represents confidence, reassurance, dirt & poverty. just like green, it can be used to make a site feel calm and relaxed. its very popular with websites to do with nature.

Purple can be a very rich colour & it's associated with religion in addition to wealth & royalty. It does not is not as popular as other colours in designing for the internet but, if used well, it could give a site a sense of elegance.

Colour's role isn't just to make a website look good, it can provoke feelings and emotions from the browsing. selecting colours that agitate the user can have detrimental effects on your web site, whilst cleverly selecting may mean that the web site meets user expectation.

Author: Jordan Chummurra

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